The legal bit
Cookie Policy
Last updated 23 October 2026
Cookies are small files a website saves in your browser. This page explains the ones this site uses and how to change your mind at any time.
Your choice
When you first visit, we ask whether you're happy for us to use analytics and marketing cookies. None of them are set until you say yes, and saying no doesn't change how the site works. You can change your choice whenever you like:
The cookies we use
| Type | Set by | Names | What it does | How long |
|---|---|---|---|---|
| Essential | Petite Ink Academy | pi_consent (stored in your browser) | Remembers your cookie choice so we don't ask on every page. | 6 months |
| Analytics | Google Analytics | _ga, _ga_* | Counts visits and shows which pages people use and how they found us, so we can improve the site. We don't use it to identify you. | Up to 2 years |
| Marketing | Google Ads | _gcl_au, _gcl_aw | Tells us when someone who clicked one of our Google adverts goes on to book, so we can see which adverts work. | 90 days |
| Marketing | Meta (Facebook and Instagram) | _fbp, _fbc | Measures our Facebook and Instagram adverts and helps show them to people likely to be interested. | 90 days |
Until you accept analytics or marketing cookies, Google receives only basic, cookie-free signals (for example, that a page was viewed), with no cookies saved in your browser. The Meta Pixel doesn't load at all.
Other services
Our booking calendar, course platform and some embedded content (such as videos) are run by other companies on their own websites. They may set their own cookies, which their own policies cover.
Blocking cookies in your browser
You can also block or delete cookies in your browser settings. If you block every cookie, including essential ones, parts of the site may not work as expected.
For more about how we use your information, see our privacy policy.